In January LinkedIn released its biggest update since it’s birth 14 years ago. In case you haven’t logged in recently, we wanted to give you a breakdown of some LinkedIn’s recent changes. So go ahead and login, accept all those connection requests, and take a look around.
Here are 6 big changes to LinkedIn’s new user interface:
A New Feed
When you login you’ll see the changes right away. Look how different your feed looks. The feed is a bit cleaner and updates from your connections and business you follow are far more prominent than before. You are still able to post update right from this page, with the added feature of adjusting privacy settings. You can decide who will see your updates by clicking on the drop down just to the left of the post option. While you can limit who sees your posts, we recommend you keep these public to get the most reach.
Analytics for All
In the old LinkedIn the only obvious analytic you could find as a free user was the number of people who have viewed your page in the last 90 days. This number is still prominent and can be found on the left under your profile picture. Click on it to see who has viewed your profile in the last 4 days if you have a free account or the last 90 days if you have a premium account.
Below the number of views you will also see the number of people who have viewed your most recent post (if you’ve posted recently). This is a very helpful tool to help you see what posts get the most traction so you can make edits as necessary to increase your reach. You can click on this number to see all your recent posts and how many people they reached.
In an effort to be more social, LinkedIn has moved messaging to the bottom of your screen on every page, much like Facebook when viewed on desktop. Now you can more easily make connections with like minded professionals, seek out networking opportunities, chat with friends and coworkers or ignore all those marketing messages. What used to be clunky is now streamlined and easier to access.
Instead of just a drop down, LinkedIn gave notifications it’s own page. Notifications include post likes, connection requests, endorsements and engagement suggestions. When you click on the notification bell in the top right corner it will take you to this new page. Having a bigger view makes it easier to see details of your notifications, but it can be jarring to be taken to a new page when you’re expecting a drop down.
The new LinkedIn allows you to easily add new sections to your profile. When you go to view your profile there is a big blue bar on the right hand side that says “profile sections.” If you click there you can add more work experience, skills and accomplishments such as certifications, projects and awards. If you’re job hunting, now is the time to check out this feature and add in whatever you can!
New Business Pages
LinkedIn has made it easier to get to and manage your business page. You can find your business page by clicking on your photo and clicking through to your business which will open a new tab. Your engagement analytics are right in front of you on the left hand toolbar. Click over to the overview to quickly make edits to the page. The analytics are now more robust and easier to track and understand than with the old LinkedIn.