Marketing is an ever changing industry. Even as things change, old standards tend to stick around. We’re here to disprove some of what you’ve been told. If you feel like you are in over your head, say hi today. We’d love to help!
Here are our 10 myths about digital marketing:
People will buy your product because it’s cheaper
If only business was this simple. Being cheaper than your competitor, if you can afford it, is a great thing, but people still need to know you exist. Without digital marketing efforts, your lower price may never be found.
I built a website so people should come
If you build it they will come doesn’t apply to your website. There are over 1 billion websites on the web, so it will take some work to get people to yours. Search engine marketing and social media advertising can be effective, affordable tools to gain website traffic. (Did you know, we manage both types of marketing for our clients. Schedule a consultation to learn more.)
My product is so good it doesn’t need marketing
Your product may be awesome, but there are lots of awesome products out there. Very few take off without any marketing efforts. Share your excellent product or service with people who could benefit from it by developing a strategic marketing plan.
Email is dead
We hear this one often, but firmly disagree. Email is not dead. In fact statistics show that email marketing offers an ROI of $44.25 for every dollar spent (source). With the booming growth of mobile, consumers are more connected to their email than ever before and are still waiting to hear from your business. If you need to get started on email marketing, check out our list building tips.
All we need is a profile on every social media platform
Profiles on social media without regular activity will reflect badly on your business and search engine results. Social media management can take a lot of time, so instead of spreading yourself thin, focus on just a few platforms and keep one or two consistently up to date. If you’re trying to decide where to post, check out our guide.
SEO doesn’t require any maintenance
In the initial days of search engine optimization all you had to do was set your back end metadata and forget about. In today’s world SEO is a much more complicated algorithm factoring in content, recency and metadata. If you think you don’t need to check up on your SEO, you’re doing it wrong.
We’re not in the right industry for social media marketing
Social media marketing can be beneficial to every industry, from retail to medical. Certain industries have to follow more strict rules from agencies such as the SEC (financial planners and bankers) or HIPPA (medical professionals), but are still allowed to play the game online. Before you start posting do your due diligence to be sure that you remain compliant no matter what your industry.
We don’t have to pay to be seen on Facebook
Gone are the days of being able to simply make a Facebook page and gain likes. In today’s social media game you need to pay to play on Facebook. New algorithms limit the number of followers who will see your posts, so you need to spend at least a dollar a day to boost posts to your desired audience.
I need to delete negative reviews
It seems to make sense that having negative reviews of your business online would be bad for business. But deleting them is worse. When people are researching your business they are wanting to see real information regarding your product or service. If you receive a negative review, be sure to respond to it publicly and quickly, this will reflect well on your business.
More traffic means more success
While website traffic is good, you want to be sure that you are bringing in the RIGHT kind of traffic. Focus on targeting to the correct audience. This may mean you get 100 visits instead of 1000, but you’ll have a higher chance of turning say 15 of those 100 visits into customers because they will be part of your target audience. Buying thousands of visitors won’t win you the business you are looking for.
The bottom line is, these days it’s most important to maintain an ACTIVE web presence. Customers are looking, make it easier for them to find you.