We love being able to design collateral and websites for small business, but it can often be challenging to get a design off the ground. Understanding what your design team needs will help streamline your design process and save you time and money.
Here are the 3 things we need to start the design process:
If you have an established brand be sure to send your standards to before we start the process. Brand standards usually include fonts, colors, verbiage or tone of voice and more. Most importantly we need your logo in vector format (usually an EPS or AI file). Vector files allow us to scale to any size without distortion.
It will save you time and money to have an idea of what you looking for, even if it is simply a napkin sketch. Giving us a basic framework means we will go through fewer drafts (and hours). Nine times out of ten we suggest changes based on our expertise. Remember our goal is to help you achieve your vision and see your business grow.
We understand your time is important. Give us a time frame at the start of a project and we’ll tell you if it’s reasonable. We usually have to coordinate with other vendors such as a printer or promo products company. Setting a realistic timeline you avoid rush fees with us and your vendors.
Designing new pieces for your business can feel like a huge undertaking, but we strive to make the process simple. Brand standards, vision and a timeline will give us (or any designer) enough to get the ball rolling on any design project!
If you need graphic design work, schedule a consultation today! Coffee is on us.