We believe it’s never too late to make a New Year’s Resolution. We love to see small businesses grow and succeed! Whether you are just getting started or have been in the game for years, get the New year started on the right foot with a few resolutions.
Here are our 5 resolutions for small businesses:
In the drag of the everyday it can be hard to keep yourself positive. Emails keep coming, clients and customers are asking for help and it doesn’t feel like there are enough hours in the day. We get it. But it’s time to grab the bull by the horns. Remind yourself that without those clients and customers you aren’t in business. When you get a new request, smile and remember they are helping grow your business!
Nothing brings a good mood down like a negative interaction with a coworker, vendor or even your barista. There is no such thing as too much kindness. Focus on sharing kindness with your employees and customers this year. Respect each and every member of your team. If there is a problem, address it head on with kindness. Talk with your customers if there is an issue and show them kindness in resolving it. Good customer service speaks volumes and is a crucial to the success of your business.
Spread the Word
We’re guessing you’re pretty open about your business, but make a commitment to do more to spread the word. Create a clear elevator pitch for when people ask what you do. Jump into (or back into) social media, and commit to regularly posting for your business. Create a landing page to collect email address and start sending out monthly emails. Ask customers to share reviews on Google or Facebook. Mail out a few postcards to get the buzz going. Not sure where to start? Contact us for a free consultation.
Know Your Value
Pricing is one of the hardest parts of owning your own business. And when a customer seems apprehensive about paying your prices, it’s easy to make excuses and offer a discount, but before you do stop for one moment. You are in control of your own prices, and you are in control of who you work with. It’s okay to stay firm on your prices even when someone asks for a discount. Your assuredness will speak volumes of how much you value your work and if they don’t purchase other people will. Keep your prices competitive to the market, but never undervalue what you have to offer.
Support Other Small Businesses
Small businesses need to support others in the community, end of story. Purchasing from a small business instead of a big name may come with a slightly bigger price tag, but you’re helping to build the community and improving the local economy. Whenever possible do what you can to support another small business. Talk with the owners and employees, build relationships and immerse yourself in the community. You never know, the small business you hired as a bookkeeper may come around knocking for your product.
If one of your resolutions is making improvements to your brand and marketing in 2017, schedule a consultation today.