We get it. You’re tight on time and are pushing the limits of your creativity daily trying to keep up with all your marketing channels. You’re at the point where you need help. You may think it’s time to hire a marketing manager, but we would say otherwise. Did you know, hiring an agency can save you money while providing you with higher quality services. (Already convinced? Schedule a consultation today!)
Here are our 5 reasons why you don’t need a marketing manager (or team):
You save money
On the surface you may not believe us, but when you really crunch the numbers it becomes pretty obvious that keeping an agency around is cheaper than hiring in-house. Employees are expensive. Not only do you pay them a salary, but at the very least you will need to provide them with a desk, an email address and coffee. This isn’t even taking into consideration any benefits packages you may offer. Hiring an agency means you have more money to invest in marketing efforts.
You hire more than one person
The most important thing to realize is how much knowledge you receive by hiring a marketing agency. You are not hiring one marketing expert, you are hiring several. Marketing agencies have a variety of employees who are experts in different areas -- social media, pay-per-click, website and graphic design -- to name a few. You won’t get this same range and depth of knowledge by hiring one person.
You don’t have to manage another person
The downside of having employees is having to manage employees. Having an employee means remembering to process payroll, keep them on deadline, counsel through conflicts and cross train to allow for time off. An agency likely has an in-house project manager to ensure everything stays on track and they deliver what you need without all of the management to-dos along the way.
You don’t have to train
Unlike an employee, an agency doesn’t need to be trained. Send over your branding guidelines, logo and ideas, and you’re good to go. One other thing we should mention -- it’s hard to train someone on something that’s not your expertise. If you aren’t a marketer, how do you train someone to market for you?
You gain vendor contacts
Finding quality vendors can be frustrating and you likely don’t have time for the hunt. Bringing in a marketing agency means you also bring in their preferred vendors. Think printers, promotional product creators, developers, videographers, photographers, etc. Not only will you get quality products and solutions, but working with an agency will often get you a better deal.
We understand how easy it is to feel overwhelmed by marketing efforts and we would love to help you grow your business! Schedule a consultation today before accepting applications for a new position to see how we can be your solution.