Having a marketing agency on retainer sounds like a big, potentially unnecessary cost, but we’re here to prove the stigma wrong. As your business grows, your collateral and digital marketing needs will grow as well and having a marketing agency on your side is crucial.
Here are our 5 reasons to retain a marketing agency:
If you have a long list of marketing needs, or recurring projects, you can balance out your cashflow by signing a retainer contract with a marketing company. This will allot you a certain number of hours every month for the agency to complete your projects and you’ll pay the same amount each month, making your books easier to balance.
Say you have a company on retainer for 15 hours a month. This means you will have to be more decisive on what you need and how you want it to look so you don’t burn through all your hours on one project. Being forced to be decisive is a good thing because it means you’ll have collateral in hand faster and spend less time hemming and hawing over what color your headline needs to be.
The marketing agency you work with is trying to grow just like you are. If you have them on retainer, you are guaranteed they will have time for your projects every month. If you come to them with one-off projects often, there could come a day when the company has grown and won’t have time to complete your project in your timeline.
Build a Relationship
If you have one marketing agency completing all your projects, you’ll get to know the project managers and designers well. Think of the agency as an extension of the team you are building. Before you sign an agreement be sure your personalities will gel well.
Almost more important than the relationship you build with the agency you keep on retainer is the brand consistency which comes from working with only one marketing company. As the company spends hours each month building collateral and content for your brand, you can be sure it will all work well together and present as an excellent package. Moving to agency after agency can cause brand confusion and unnecessary spend as new agencies have to learn your brand.
We love all of our clients, retainer or single project, but as a small business we also see the value of keeping partners on retainer. We can’t wait to become an extension of your team! Say hi today!