Are you frustrated with the conversions from your blogs? We’ve talked about how important blogging is for your business, and now we’re here to give you a few more tips. It’s one thing to post regular blogs, it’s another thing to regularly post quality blogs.
Here are 5 tips for writing better blogs for your business:
Hook readers in by starting out with an engaging question, statistic or story. Relate to your readers quickly and make them want to read what you have to say. Writing blog posts takes valuable time and you don’t want it to go to waste.
Readers want to get to know you, so let them. Your blog posts don’t have to be buttoned up and professional. Throw in a few jokes and make yourself relatable. The easier it is to read, the more likely it is to be read. Let your personality shine through to keep readers coming back for more.
Write it Down
If you’re like us you likely set aside time each month to write one (or a few) blog posts. In between writing sessions, keep a running list of new blog ideas. Did a customer call in with a good question to answer in written form? Did you recently learn something new from an event? Read something inspiring? Add it to the list. By tracking inspiration as it strikes, you will make your writing blocks easier and more effective.
Know Where You’re Going
Before you get started it’s important to know where you’re going. Once you pick a topic for a blog post, decide what type of blog it needs to be before you get started. Some common styles include research pieces, lists and how-tos. Knowing where you are going with your post gives you framework for your research and makes the writing process faster.
Make it Scan-able
With all of the content available in the world today it’s very uncommon for readers to read every word of a blog post. Write for the scanners. Keep your paragraphs short, use subheadings, include lists and pull quotes to make it easy for readers to quickly scan through the post.
What other tips have helped you with your business blogging? Comment below!
Looking for blogging help? Schedule a consultation today, we can help!