7 Reasons to Outsource Marketing Efforts

As a small business owner you are making decisions every day that affect you and your team. If you are struggling to keep up, consider outsourcing your marketing needs to an agency. An agency is cheaper than hiring a full time marketing professional and will bring insight and focus to your marketing efforts.

Here are our 7 reasons to hire a marketing agency:

Cost
It may sound expensive to hire a marketing agency, but when you consider the cost of an employee (benefits, PTO, desk space, coffee, etc.) outsourcing can save you money. If you have a lot of marketing needs, it could save you even more money to put an agency on a retainer. Since agencies work with a variety of clients they can also get you cheaper access to software, analytics and web hosting.

Experience
When you hire an employee to manage your marketing efforts, you are hiring a few years of experience, but when you hire an agency you are likely and a whole team to brainstorm for your brand. Having a team working for you is a huge value add for any company. Since agencies are always trying to push the envelope, they will keep your business at the top of your industry.

Time
It may seem like a few small projects here and there, but when you think it through, do you really have time to manage your marketing efforts? From social to print to web -- marketing can take a huge chunk out of anyone’s week. By outsourcing your marketing you can give yourself more time to do what you do best.

Strategy
As a small business owner, when was the last time you were able to sit down and strategize your marketing efforts? When you let an agency manage your marketing, you will not only hire a team to complete tasks, but a team that will strategize with you and for you. If you are only completing tasks and not taking the time to strategize, it is time consider outsourcing.

Results
Tracking results can be as time consuming as completing marketing tasks. If you want to have a good idea of your return on investment, hire professionals. They will not only manage your marketing for you but track results as well. Making data-driven decisions will help you pursue only the most effective channels.

Insight
You have a great company, but maybe you need some fresh eyes to give you insight on changes and untapped markets. A marketing agency will bring in a team of with fresh eyes on your space. Businesses who are open to change often see dramatic results when working with an agency.

Focus
You need time to focus on your company's daily operations. By passing the marketing focus to an agency, you will be able to focus on your strategy, execution and implementation of new products and ideas instead of on reaching your target customer, posting on social media and design compelling print pieces..

By handing over one of your many hats to a marketing agency you can help to increase the longevity and success of your company. We’d be happy to take a hat from you, say hi today. The coffee is on us.

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