Dream Centers came to us with a short deadline and a website full of content to write. They had their StoryBrand Brandscript completed, but knew they were too close to their organization to write what needed to be written. In just 5 short days, we completed messaging for their entire website!
Here are 5 ways we helped Dream Centers improve their messaging:
Made the Donor the Hero
On their old website, Dream Centers walked through how they as an organization would help solve the problem of homelessness, but didn’t give donors a place in the story story. Although talking about the problem is necessary, they neglected to talk about the important role of donors/volunteers. As a result, visitors to the website didn’t feel excited or compelled to join the mission, but were left with questions of how their donations would help.
Dream Centers relies on donations, both financial and of time, in order to to take care of homeless women and children. Because of their need, it was important to show how a donor can join the story and be a ‘hero’ by taking action. Helping them understand their role in the transformation of women and children is crucial in inspiring action.
We’ve talked before about marketing yourself offline and events are an excellent way to introduce potential customers to your products or services. We’ve complied a quick list of best practices for event planning newbies. With proper planning and marketing you can throw a killer event your customers will be talking about for months to come.
Here are our 7 tips for throwing a successful event:
We love being able to design collateral and websites for small business, but it can often be challenging to get a design off the ground. Understanding what your design team needs will help streamline your design process and save you time and money.
Here are the 3 things we need to start the design process:
If you have an established brand be sure to send your standards to before we start the process. Brand standards usually include fonts, colors, verbiage or tone of voice and more. Most importantly we need your logo in vector format (usually an EPS or AI file). Vector files allow us to scale to any size without distortion.
Gone are the good ‘ol days of building a brand by simply pasting your logo on every product, email and communication. With so many varying channels of communication, a brand is more than logos and colors, and now encompasses your content’s tone and personality.
Here are 7 tips for developing and using an effective brand:
You know your business better than anyone. Before you start the process of branding your company, spend time reflecting on how you would define your business. What do your customers need? What makes you truly different from competitors? Ask friends and colleagues for their honest input. Sometimes we are too close to our own companies to accurately define our true customer. Business owners are guilty of making sweeping assumptions about their target market and are often surprised by who is actually interested in their products or services.
You’ve have probably heard colors are important to your branding. You’ve may have even heard heard there’s a lot of psychology behind colors. But like many small business owners, you are confused and unsure of how to best use colors.
1. Take the easy way out and go with a black and white logo and never use color OR
2. [The Right Choice] Read on and learn about choosing color combinations.
Here are 4 different ways you can choose to use colors: