Dream Centers came to us with a short deadline and a website full of content to write. They had their StoryBrand Brandscript completed, but knew they were too close to their organization to write what needed to be written. In just 5 short days, we completed messaging for their entire website!
Here are 5 ways we helped Dream Centers improve their messaging:
Made the Donor the Hero
On their old website, Dream Centers walked through how they as an organization would help solve the problem of homelessness, but didn’t give donors a place in the story story. Although talking about the problem is necessary, they neglected to talk about the important role of donors/volunteers. As a result, visitors to the website didn’t feel excited or compelled to join the mission, but were left with questions of how their donations would help.
Dream Centers relies on donations, both financial and of time, in order to to take care of homeless women and children. Because of their need, it was important to show how a donor can join the story and be a ‘hero’ by taking action. Helping them understand their role in the transformation of women and children is crucial in inspiring action.
According to data from Facebook, the number of videos posted per person in the U.S. has increased 94% in the past year! Video has been aggressively pushing out other forms of content for the past several years and Facebook and Instagram have edited their algorithms to favor video content. So how do small businesses keep up?
We recently did a bit of experimenting to shoot video on the cheap and were able put together a video kit for under $50! Here’s what we came up with:
Shoot quality video with your iPhone for under $50:
Wide angle lens
There are a variety of lenses you can buy to attach to your phone. We went with AUKEY’s Ora iPhone Lens. We were SHOCKED by the difference this made (you can see in the pictures below). This took our shoot from amateur to semi-pro. BONUS: with this lens you can take off the wide angle and use it as a macro for all those pictures of grass and flowers you want to take just for fun.
The English language is speckled with grammatical land-mines. Words with similar pronunciations can have completely different meanings. Keep your writing clean of these embarrassing mistakes with our list of often confused words. Just one letter can make a big difference!
And the 10 most commonly confused words are...
Than (used in a comparison) vs. Then (at that time)
This common mistake can be tricky to catch, but when you know the rules, it makes it a lot easier. Than is used to make comparisons. Then is used in reference to time.
Can you use that in a sentence please?
My sneezes are louder than hers.
We can decide what movie to see then.
If you have done any recent research into marketing you have probably heard, “Content is king.” We agree, but what does it mean? Content is typically written word created for use on your website. It could be blog posts, press releases, website pages, etc. Anything you write and want your potential customers to read falls in the content bucket.
Content also affects your rankings in search results. Google and other search engines look to see how often the content on your website is updated to determine where you should fall in the rankings. Generating regular content is essential to being found.
We all know the web is saturated with content, so how can you make yours stand out?
Content creation is one of the most challenging aspects of social marketing. It’s time consuming and can be a large expense.
What is Content?
Content is valuable, relevant and consistent and used to attract a specific audience. Content can include the following:
- Blog Posts
So, how can you be an effective marketer if you’re lacking on content? Simple: recycle it.