Email and texting are not one in the same. As a business owner it’s crucial to use email professionally. We’ve complied some simple tips to take your email to the next level and help you look your best.

Here are our 10 tips for sending professional email:

1. Subject lines matter
When writing an email, include a clear and direct subject line. Here are some examples of bad subject lines and how to make them better:

• Bad: Schedule | Good: Team Schedule for 2/1
• Bad: Change | Good: Budget Meeting Date Change
• Bad: Design Notes | Good: Notes and Edits on New Customer Brochure
• Bad: Order | Good: Status Update on Order #123456

As an agency, we title our emails based on the client we are referencing as well as the project. For instance if our Chief Marketing Nerd wanted to check on the status of 27th’s monthly newsletter, her subject line would be 27TH: Monthly Newsletter Status.

Email marketing is alive and well. Did you know, there are more email accounts than social media accounts? So, email gives you the ability reach more people. Email can also be used as a more personal and/or more serious form of communication.

The biggest issue with email marketing? Building a list.

So how do you build a list that performs well and get started in the world of email marketing?

1. Open an email marketing account
Before you get started gathering email addresses, be sure to have a place to keep them all. We highly recommend MailChimp or something like it.
Within your chosen email marketing provider, you will be able to create multiple lists (i.e. newsletter, purchasers, leads). Using an email marketing service also keeps you CAN-SPAM compliant by including your physical address and an easy option to unsubscribe. The other benefit to using a service like MailChimp is the ability to create embeddable forms to place on websites where you can easily collect emails which will automatically be added to your list.