You read the title right, stop being so focused on how much you need customers. You may have seen a decline in sales recently, but you don’t want current or potential customers to know, so you have to stay cool as a cucumber. Grasping for customers can turn a lot of potentials away and make current customers question their loyalty.
Here are 3 reasons to stop needing customers:
Desperation is unattractive
If you approach an interaction with a potential customer feeling desperate about landing them, you’ll often look desperate and make compromises you wouldn’t normally make. Whether you’re dating, selling a product or networking, desperation doesn’t look good on anyone. You likely don’t know you look desperate, but if you’re quick to offer discounts, fast to schedule appointments or respond to emails in a matter of minutes, you may just be giving off the air of desperation.
It’s time to retrain your brain. Understand your company won’t crash and burn because you don’t land this one customer. It’s not the customer’s responsibility to keep your company alive, it’s yours. Remember taking on the wrong customers or clients is never the right decision.
From print advertising to social media ads, your ads need to have compelling copy in order to get the most bang for your buck. Print ads are easily skipped over unless there is something to stop grab a reader and draw them in. Sure running a Facebook ad will get you increased reach regardless of the quality, but if your ad is compelling you can see those numbers skyrocket! So how do you write quality copy for your ads?
Here are our 7 tips for writing quality ad copy:
Being an entrepreneur is one the bravest choices you can make. In a world consumed with 9-5 you have taken a risk and you are fighting everyday to grow you business and see it succeed. But you aren’t quite yet taking a paycheck and unfortunately life comes with expenses. It’s not a sign of failure to pick up a part time or even full time job while you’re growing your business, but it can be tiring. We believe you can make it work! You’re a fighter, so we’re here to help make things easier.
Here are our tips to manage a side hustle and growing business:
Did you know only 8% of people who make New Year’s Resolutions are successful? It’s easy to get caught up in the New Year’s resolution hype only to find yourself in the same old habits just weeks later. Anything seems possible after a taking a week off for the holidays, but once you get back to work your best intentions don’t always hold up. Well, we’re here help prevent you from becoming like the 92% of people who fail at reaching their New Year’s Goals. So how do you keep the momentum going?
Here are our 7 tips to keep your good habits going after the New Year’s hype dies:
We believe it’s never too late to make a New Year’s Resolution. We love to see small businesses grow and succeed! Whether you are just getting started or have been in the game for years, get the New year started on the right foot with a few resolutions.
Here are our 5 resolutions for small businesses:
In the drag of the everyday it can be hard to keep yourself positive. Emails keep coming, clients and customers are asking for help and it doesn’t feel like there are enough hours in the day. We get it. But it’s time to grab the bull by the horns. Remind yourself that without those clients and customers you aren’t in business. When you get a new request, smile and remember they are helping grow your business!
You’ve likely seen the posts in your Facebook feed. Maybe you’ve found them inspiring, maybe you find them annoying. Regardless, the success of the Facebook page Humans of New York is not something to be ignored. Let’s take a look at what can be learned from the page.
Here are 3 things small business owners can learn from Humans of New York:
Being a business owner means you wear a lot of hats. We’ve put together a list of habits to work on developing in order to see your business grow and make it through your task list each day. It sounds scary, but we promise it’s not.
Here are our 10 habits for all business owners to adopt:
In order to get where you’re going, you need to know where you’re headed. Set short and long term goals and write them down. If possible, create a visual way to track your progress to keep you motivated such as a whiteboard. Check in on your goals weekly, monthly or yearly to keep yourself heading in the right direction.
We get it. You’re tight on time and are pushing the limits of your creativity daily trying to keep up with all your marketing channels. You’re at the point where you need help. You may think it’s time to hire a marketing manager, but we would say otherwise. Did you know, hiring an agency can save you money while providing you with higher quality services. (Already convinced? Schedule a consultation today!)
Here are our 5 reasons why you don’t need a marketing manager (or team):
You save money
On the surface you may not believe us, but when you really crunch the numbers it becomes pretty obvious that keeping an agency around is cheaper than hiring in-house. Employees are expensive. Not only do you pay them a salary, but at the very least you will need to provide them with a desk, an email address and coffee. This isn’t even taking into consideration any benefits packages you may offer. Hiring an agency means you have more money to invest in marketing efforts.
In a world where it can feel like information is being thrown at us from all angles, a Twitter follow is valuable currency. Our #SocialMediaGuru is constantly browsing the interwebs and has the picked a few Twitter accounts that offer real value. If you are looking to gain knowledge, feel inspired and laugh, give these guys a follow.
Here are our 10 Twitter accounts all entrepreneurs should follow:
As a creative entrepreneur your job can take you all over the city, country or world. Inspiration can strike at any time. It’s a horrible feeling to be stuck in a place where you are unable to jot down a note.
To prevent the loss of those brilliant ideas, here are some items you should have with you all the time:
You can’t keep handy things handy without carrying a bag. Guys, this includes you. Nice canvas and leather backpacks are trendy right now. Pick one up and fill it up with the remaining 9 things.