We love designing logos and find the challenge of communicating a business's personality in it's simplest form to be exhilarating. Logos can take many forms from just text to a straightforward image to a combination of styles.
Below are 5 logos we've been working on recently which truly reflect the personality of our clients and their businesses and represent a variety of different graphic styles.
This real estate app start-up needed a brand identity in order to begin pursuing investors. Looking at the competitive landscape, we identified the need for a simple, modern logo which communicates the goals of the app in a colorful, uncluttered way.
Your logo is the main identifying feature of your brand. As you establish yourself across social media channels it is important to use your logo and brand effectively to show off your business! Let’s get down to business and start with the basics.
Psst… need a logo or branding help? Say hi. Consultations are always free!
You’ve have probably heard colors are important to your branding. You’ve may have even heard heard there’s a lot of psychology behind colors. But like many small business owners, you are confused and unsure of how to best use colors.
1. Take the easy way out and go with a black and white logo and never use color OR
2. [The Right Choice] Read on and learn about choosing color combinations.
Here are 4 different ways you can choose to use colors:
You’re just getting started with a new business. You have a great idea, a place to start and are solving a problem. But you need business cards and a website and collateral… wait. All of that stuff needs a logo. Let’s start there.
Here are our tips on creating a great logo. BTW, we love making logos. If you are feeling stuck, say hi!
Find Your Brand Identity:
Start by defining your brand in two or three words. Be as specific as you can. When you get to the answer write it down and stick to it. Focus on what makes your company different from your competitors.
For example your brand might: empower women or offer stable financial futures or supply quirky flavors.
This brand definition will shape many of the other choices you make in regards to your logo and marketing materials.
The logo for PQL, a quirky pottery company is based on the artists' signature, thus creating brand identity from her pieces to her logo.