Here at 27th Letter Media we love to work with nonprofits and added several new nonprofit clients in 2016. As we’ve added more nonprofits to our mix, we’ve noticed there are a handful of marketing basics they often miss.
Here are the 5 things we’ve learned are crucial to nonprofit marketing:
Keep Your Brand Up to Date
With a smaller marketing budget than many for profit business, nonprofits often fail to keep their brand updated, resulting in them look outdated and cheap. A brand refresh may be less expensive than you think and is a great investment for your nonprofit. Beautiful and consistent visuals are incredibly important to capture your audience. Ask your designer to provide you with brand guidelines to help you and your team stay consistent throughout all of your materials, both online and off.
No, direct mail is not dead. Statistics show that 39% of customers try a business because of a mail advertisement. With numbers like those, it may be time to get going and give direct mail a try. The big question is: how do you make your campaign stand out?
Here are our tips for creating a direct mail campaign:
Make it feel nice
We’re not talking about the warm and fuzzies here. You want the mail you send to actually feel nice in your hand. Think nice, heavy paper, unique shape, etc. The upfront cost will be greater, but having a high quality mailer helps prevent the quick throw away and deliver you more return.
Even with everything moving to print, we still believe that every business needs a quality business card (you can read more about why here).
Business cards help to build your brand identity and create a solid first impression. To give you some inspiration, here are a wide range of business cards we have designed.
BONUS TIP: Paper and print matters! Spending a little extra for thicker paper, going matte instead of gloss, adding UV spots or foil accents can make the difference between a throw away card and one your potential customer will hold on to.
These days it seems everything we do is digital. Between emailing, social media and e-books and magazines, many marketers are wondering, are business cards dead? We believe they are not dead, not by a long shot. A quality and unique business card is one of the most important and low cost ways to improve the image of your business
Here are our 7 reasons business cards are alive and well:
(P.S. If you need some, say hi today, we love designing business cards!)
Our memories fail us:
We all network with the best of intentions, but how often do you find yourself forgetting someone’s name in the middle of a conversation. As entrepreneurs we meet a lot of people, so make it easy for them to remember your name and business by handing them a card.