According to data from Facebook, the number of videos posted per person in the U.S. has increased 94% in the past year! Video has been aggressively pushing out other forms of content for the past several years and Facebook and Instagram have edited their algorithms to favor video content. So how do small businesses keep up?

We recently did a bit of experimenting to shoot video on the cheap and were able put together a video kit for under $50! Here’s what we came up with:

Shoot quality video with your iPhone for under $50:

Wide angle lens
There are a variety of lenses you can buy to attach to your phone. We went with AUKEY’s Ora iPhone Lens. We were SHOCKED by the difference this made (you can see in the pictures below). This took our shoot from amateur to semi-pro. BONUS: with this lens you can take off the wide angle and use it as a macro for all those pictures of grass and flowers you want to take just for fun.  

You’ve likely seen the posts in your Facebook feed. Maybe you’ve found them inspiring, maybe you find them annoying. Regardless, the success of the Facebook page Humans of New York is not something to be ignored. Let’s take a look at what can be learned from the page.

Here are 3 things small business owners can learn from Humans of New York:

In a world where it can feel like information is being thrown at us from all angles, a Twitter follow is valuable currency. Our #SocialMediaGuru is constantly browsing the interwebs and has the picked a few Twitter accounts that offer real value. If you are looking to gain knowledge, feel inspired and laugh, give these guys a follow.

Here are our 10 Twitter accounts all entrepreneurs should follow: ​