Dream Centers came to us with a short deadline and a website full of content to write. They had their StoryBrand Brandscript completed, but knew they were too close to their organization to write what needed to be written. In just 5 short days, we completed messaging for their entire website!
Here are 5 ways we helped Dream Centers improve their messaging:
Made the Donor the Hero
On their old website, Dream Centers walked through how they as an organization would help solve the problem of homelessness, but didn’t give donors a place in the story story. Although talking about the problem is necessary, they neglected to talk about the important role of donors/volunteers. As a result, visitors to the website didn’t feel excited or compelled to join the mission, but were left with questions of how their donations would help.
Dream Centers relies on donations, both financial and of time, in order to to take care of homeless women and children. Because of their need, it was important to show how a donor can join the story and be a ‘hero’ by taking action. Helping them understand their role in the transformation of women and children is crucial in inspiring action.