We love being able to design collateral and websites for small business, but it can often be challenging to get a design off the ground. Understanding what your design team needs will help streamline your design process and save you time and money.
Here are the 3 things we need to start the design process:
If you have an established brand be sure to send your standards to before we start the process. Brand standards usually include fonts, colors, verbiage or tone of voice and more. Most importantly we need your logo in vector format (usually an EPS or AI file). Vector files allow us to scale to any size without distortion.
It’s no secret, being a business owner is hard and sometimes lonely work. You are the most valuable asset to your business but it is easy to forget your value! Even though it feels silly, try reminding yourself on a daily basis of how important you are.
Here are 7 affirmations we think entrepreneurs should tell themselves daily:
“Today I will do good work.”
Somedays we need a reminder to give it our best. Even the most driven people have mornings where they wish they could stay in bed or play hooky. Remind yourself every morning to do good work and see how your attitude shifts.
In the ever changing technological world we live in, it’s easy to feel overwhelmed. It’s also easy to find support for your business. With an ever growing number of apps and online services available for small business today it can be overwhelming to decide what to use.
Here are 5 of our favorite online tools for small business:
This digital accounting platform not only integrates payments and accounting in an easy to understand way but also creates beautiful, easy to use invoices. It makes it easy to keep track of overdue payments and allows customers to pay their invoices with ease. WaveApps is a freemium site and most features, outside of payroll and a few other add-ons, are available at no cost.
If you are planning a digital marketing campaign, whether you’re planning on using social or pay-per-click or email, you need a landing page to convert visitors into clients. There’s a bit of a science to creating an effective landing page… read on!
Already feeling a bit lost? Say hi today and we can get your digital advertising running!
Here are 8 tips for building a great landing page:
Keep Your Message Consistent
You don’t want people to click on your ad to your website only to leave because the page they’ve landed on is drastically different from the message in the ad. Be sure the page you send people to from your ad maintains the same message as your ad. Consider building out several different landing pages on your website to coincide with your campaign. (Pro Tip: This will also help to clarify your analytics).
Marketing is an ever changing industry. Even as things change, old standards tend to stick around. We’re here to disprove some of what you’ve been told. If you feel like you are in over your head, say hi today. We’d love to help!
Here are our 10 myths about digital marketing:
People will buy your product because it’s cheaper
If only business was this simple. Being cheaper than your competitor, if you can afford it, is a great thing, but people still need to know you exist. Without digital marketing efforts, your lower price may never be found.
As a small business owner you are making decisions every day that affect you and your team. If you are struggling to keep up, consider outsourcing your marketing needs to an agency. An agency is cheaper than hiring a full time marketing professional and will bring insight and focus to your marketing efforts.
Here are our 7 reasons to hire a marketing agency:
It may sound expensive to hire a marketing agency, but when you consider the cost of an employee (benefits, PTO, desk space, coffee, etc.) outsourcing can save you money. If you have a lot of marketing needs, it could save you even more money to put an agency on a retainer. Since agencies work with a variety of clients they can also get you cheaper access to software, analytics and web hosting.
Having a marketing agency on retainer sounds like a big, potentially unnecessary cost, but we’re here to prove the stigma wrong. As your business grows, your collateral and digital marketing needs will grow as well and having a marketing agency on your side is crucial.
Here are our 5 reasons to retain a marketing agency:
If you have a long list of marketing needs, or recurring projects, you can balance out your cashflow by signing a retainer contract with a marketing company. This will allot you a certain number of hours every month for the agency to complete your projects and you’ll pay the same amount each month, making your books easier to balance.
Gone are the good ‘ol days of building a brand by simply pasting your logo on every product, email and communication. With so many varying channels of communication, a brand is more than logos and colors, and now encompasses your content’s tone and personality.
Here are 7 tips for developing and using an effective brand:
You know your business better than anyone. Before you start the process of branding your company, spend time reflecting on how you would define your business. What do your customers need? What makes you truly different from competitors? Ask friends and colleagues for their honest input. Sometimes we are too close to our own companies to accurately define our true customer. Business owners are guilty of making sweeping assumptions about their target market and are often surprised by who is actually interested in their products or services.
The English language is speckled with grammatical land-mines. Words with similar pronunciations can have completely different meanings. Keep your writing clean of these embarrassing mistakes with our list of often confused words. Just one letter can make a big difference!
And the 10 most commonly confused words are...
Than (used in a comparison) vs. Then (at that time)
This common mistake can be tricky to catch, but when you know the rules, it makes it a lot easier. Than is used to make comparisons. Then is used in reference to time.
Can you use that in a sentence please?
My sneezes are louder than hers.
We can decide what movie to see then.
Email and texting are not one in the same. As a business owner it’s crucial to use email professionally. We’ve complied some simple tips to take your email to the next level and help you look your best.
Here are our 10 tips for sending professional email:
1. Subject lines matter
When writing an email, include a clear and direct subject line. Here are some examples of bad subject lines and how to make them better: