Many businesses experience slower times during the holidays. Instead of checking out, take the downtime as an opportunity to ready your business for the New Year.
Here are our 10 tips to use your time well while it’s slow:
Revamp your website
Design trends are constantly changing. An out of date website can be a turn-off for potential customers. Start by updating your pictures and content. Consider talking to a web designer (like us!) about a new design and keep your business looking sleek.
Okay. So, like, you know what I mean?
We hope this sentence made you cringe, but we fear it didn’t. So often we sit in conferences or presentations and hear speakers stumble over their words, filling in what would traditionally be a pause with a series of ums, uhs, kind-ofs, likes or you-knows. It’s become so common, many of us hardly even notice the pervasiveness of verbal fillers anymore.
See if you get a better feel for the problem from Taylor Mali’s famous poem, Totally, Like, Whatever, You Know.
Now do you see it?
As an entrepreneur you’re likely attending as many conferences as is feasible for your growing business. Conferences are great places to make connections, learn about your industry and get a brief break from work.
Here are our 10 tips for getting the most out of conferences:
You’re just getting started with a new business. You have a great idea, a place to start and are solving a problem. But you need business cards and a website and collateral… wait. All of that stuff needs a logo. Let’s start there.
Here are our tips on creating a great logo. BTW, we love making logos. If you are feeling stuck, say hi!
Find Your Brand Identity:
Start by defining your brand in two or three words. Be as specific as you can. When you get to the answer write it down and stick to it. Focus on what makes your company different from your competitors.
For example your brand might: empower women or offer stable financial futures or supply quirky flavors.
This brand definition will shape many of the other choices you make in regards to your logo and marketing materials.
The logo for PQL, a quirky pottery company is based on the artists' signature, thus creating brand identity from her pieces to her logo.
If you have done any recent research into marketing you have probably heard, “Content is king.” We agree, but what does it mean? Content is typically written word created for use on your website. It could be blog posts, press releases, website pages, etc. Anything you write and want your potential customers to read falls in the content bucket.
Content also affects your rankings in search results. Google and other search engines look to see how often the content on your website is updated to determine where you should fall in the rankings. Generating regular content is essential to being found.
We all know the web is saturated with content, so how can you make yours stand out?
You may know a millennial’s favorite symbol as a “pound sign.” You may have played a nice little game of tic-tac toe on what is now referred to as a hashtag. Tell someone under the age of 30 to press the pound key and you will likely get a blank stare.
A hashtag is a powerful tool in the world of social media. Forgetting to use a hashtag can result in your posts not being viewed.
Here are the reasons and ways to #hashtag all of your social media posts: