One of our first steps in website design is to get a splash page up on our client’s new domain to let visitors know something exciting is happening. Splash pages are a smart way to collect email addresses and build brand awareness while your website is in development.
We created this simple splash page for Alta Vista while we are working on their complete website redesign. Visitors are able to click through and complete a simple form if they are interested in hiring Alta Vista.
If you are planning a digital marketing campaign, whether you’re planning on using social or pay-per-click or email, you need a landing page to convert visitors into clients. There’s a bit of a science to creating an effective landing page… read on!
Already feeling a bit lost? Say hi today and we can get your digital advertising running!
Here are 8 tips for building a great landing page:
Keep Your Message Consistent
You don’t want people to click on your ad to your website only to leave because the page they’ve landed on is drastically different from the message in the ad. Be sure the page you send people to from your ad maintains the same message as your ad. Consider building out several different landing pages on your website to coincide with your campaign. (Pro Tip: This will also help to clarify your analytics).
Dawn Anna approached us to create a website for her 2013 book, “Heaven’s Flower,” a story of faith told through the eyes of a gardener. The book was inspired by the loss of Dawn Anna’s daughter, Lauren Townsend, in the tragic shooting at Columbine High School on April 20, 1999.
We created a website for Dawn Anna, giving her a platform to market her book as well as attract people to Lauren’s Memorial Fund. The fund has awarded over $200,000 to student scholarships and wildlife grants.
Here are some snap shots of Dawn Anna’s new website:
Greenstone Realty is a commercial real estate firm specializing in exclusive retail tenant representation with national and regional clients. They also exclusively work on behalf of some of NYC's finest landlords marketing their available retail spaces.
Currently, Greenstone Realty is the exclusive leasing agent on a new development in Westchester County in New York. As the exclusive leasing agent, Greenstone needs to attract top tier companies to lease space in Rivertowns Square.
Most business owners know the following…
1. Having a website for my business is a good idea
2. People use Google to find businesses
Those statements are both very true, but it goes beyond just having a website and hoping customers can find you. Google ranks their research results using complex algorithms - this determines where your website shows up in their results -- the first page or page 10.
NEWS FLASH: Google is changing their algorithm and upping the search ranking game, again. Beginning on April 21, 2015, Google will begin to use ‘mobile-friendliness’ in their search results rankings.
Building a website may seem like a daunting task but planning your site before beginning development will save you many headaches and frustrations. By asking yourself a few simple questions before construction begins, you will save yourself valuable time and energy down the road.
1. Why are you starting the site?
The first step is identify what you are starting a website for. Is it a business, non-profit, charity, blog, book, etc.? Identifying your business and exactly what you do allows you to specifically tailor your website to your specialty. Check out some examples of charity (in development), blog and business websites : QuinnCorp, Chalk-Tique, Pretty 'Roud the City, and Sonora Photography.
Try to go beyond, "Well, everyone needs a website," and look at the nitty gritty of what benefit your site will provide to your customers.