We talk a lot about making the most of digital marketing for your business, but sometimes you need to take your focus off of the web and into the real world to build connections and see your business grow. Offline marketing often has a larger price tag. Before making a final decision, do plenty of research to be sure you will see a strong ROI. If you need help planning an offline campaign, schedule a consultation today.
Here are 5 ways to get your business offline:
When was the last time you received a handwritten card? It’s probably been awhile and we bet it stuck out in your mind. Sending out personalized cards to celebrate birthdays or anniversaries will help to remind past customers of your business, and can spark return customers.
Speak at Conferences
Offering knowledge to potential customers is one of the best ways to earn their trust. If you can volunteer to speak at a conference in your area, or one you’re planning on attending, you can gain the trust of hundreds of people all at once. Look for conferences targeted toward a crowd interested in your business. Be sure to prepare for your presentation. You’ll want a clean, simple slide show, an organized speech and a well put together outfit. Already booked a speaking gig? We can help you put together your materials.
Hosting a live event is a great way to get people in your doors and interact with what your business has to offer. Organize a cocktail hour with your office neighbors or customers, host a class or a networking event. Getting people in the same room allows connections to be built and your business to grow. Be sure to have collateral or giveaways on hand to show your business off.
While having a booth at a trade show can be on the pricey side, depending on your field, it can be a great way to get your business information in the hands of people and businesses who are interested. If paying for a booth isn’t in the budget, consider simply attending a trade show or two with business cards in hand to make great connections. Don’t skip the happy hours, you never know who will be there.
Sponsoring a local sports team or event will put your brand in front of hundreds or thousands of people. Many local events will allow you to set up a booth with your sponsorship payment, so you can put some feet on the ground and share your products and services face-to-face. While sponsorship may have the biggest reach, it can be the riskiest way to go because you only have basic knowledge of who will be attending.
Offline marketing can help you gain the trust of your target audience and step away from the digital competition. Pick and choose which work best for your business and budget. If you are unsure where to allocate dollars, schedule a consultation with us to get advice and see how we can help you show off your best self.
What are your favorite offline marketing ideas?