The Importance of Your Logo in Social Media

Your logo is the main identifying feature of your brand. As you establish yourself across social media channels it is important to use your logo and brand effectively to show off your business! Let’s get down to business and start with the basics.

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The Basics

• Use your logo as your profile picture for business pages.
  • A picture of your product is nice, but you are trying to establish your brand’s identity. We recommend sharing lots of pictures of your products, but your logo needs to be front and center. Always.
• Use correctly sized logos.
  • Each social media platform has it’s own size for profile pictures. Take the time to size your logo appropriately. If your image is the wrong size some edges may be cut off or the image could look blurry. 
• Keep it simple
  • Use the simplest version of your logo for social media purposes. Keep it to 3 colors or less. This will help you stand out against the busyness of social media sites.

Your profiles are looking awesome! Now you have the basics down. Here are the main goals of keeping your logo front and center on your social media.

The Goals

• Improved perception of your business
  • A sleek, professional logo will make your business look big, and looking big gives your business extra klout!
• Increased brand recognition
  • Consistently using your logo across all your social media platforms will make you more memorable to your audience. It will also increase their trust in your brand.
• Improved staying power
  • Maintaining your logo on social media provides consistency for your audience. If you are constantly changing your profile picture, consumers will question you with each visit. By keeping your logo front and center, you will prove your legitimacy to your consumers.

Your logo is the first step to building your brand, so use it wisely! Display your logo across social media has many benefits, both short and long term. It’s an easy way to make your business look bigger and build recognition!