The Mobile Website Revolution: Google is Changing the Game...Again

Most business owners know the following…

                  1. Having a website for my business is a good idea
                  2. People use Google to find businesses

Those statements are both very true, but it goes beyond just having a website and hoping customers can find you. Google ranks their research results using complex algorithms - this determines where your website shows up in their results -- the first page or page 10. 

NEWS FLASH: Google is changing their algorithm and upping the search ranking game, again. Beginning on April 21, 2015, Google will begin to use ‘mobile-friendliness’ in their search results rankings.

What does this mean?
If your website isn’t mobile-friendly, your search ranking in Google will begin to drop. If you were once on the first page, you may drop to lower pages if your site is not mobile-friendly. Mobile devices have changed how we are searching for and responding to content. Right now, Google indicates whether a site is Mobile-Friendly in it’s search results on mobile devices. Now they will factor mobile-friendliness into their rank score.

Do I have a mobile-friendly site?
Maybe… Some websites are designed to be responsive, meaning they change depending on the type of screen size and device the user is using. Others have a mobile version of their website. Both of those types of sites are mobile-friendly in Google’s eyes. To make it easy, Google has created a tool to test your website’s mobile-friendliness. 
​Test your website >

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Can I get a mobile-friendly website?
If you find your website isn’t mobile-friendly, don’t panic. For most website designers and developers, mobile or responsive sites are now standard. At 27th Letter Media, we include a mobile website for all of our clients.

So what now?
Whatever you do, don’t ignore Google’s announcement. Like it or not, Google’s algorithms control how your business shows up in search rankings. If you need help creating a new website or making yours mobile friendly, say hi today. We’d love to help keep you in Google’s good graces.