Hey world! It’s your favorite #SocialMediaGuru, Keely. As a single 20-something I’ve been perusing the vast world of online dating for the past several months. If you’ve ever tried out online dating, you know just how much fun it can be. *rolls eyes* I’ve had some dates, some fun stories and a lot of frustration. The other day I got to thinking and I realized how similar online dating is to marketing, so I decided to take over our blog page for a day to share some insights.
Here are the 10 things I’ve learned about marketing from online dating:
Not Every Lead is a Good One
Hey, you both swiped right! It’s an exciting feeling when you get a new match, much like when you see high click throughs on a Facebook ad, but let’s not get ahead of ourselves here. It’s easy to like someone based off the first impression, it’s a lot more challenging once you start chatting. You have to be able to convert leads into customers. You have to be likeable, offer them what they are looking for and communicate well. This takes a lot of learning and practice.
Playing “The Game” Isn’t Optional
There’s a game to dating and you have to play along. This involves significant thought about who texted last, how long it’s been and how desperate you will look if you text again. Following up with leads isn’t optional, but you need to think of it like a new relationship. Don’t come off as desperate.
You Have to Cast a Wide Net
So you met a great guy on Bumble but it ended up not being quite right. It’s easy to let yourself get stuck to one channel, but it’s important to cast a wide net and use multiple sites. The same is true for your business. Maybe you’ve seen success with Facebook before, but you can’t get too comfortable. The online world is constantly changing and you need to be prepared to add and remove channels to catch the most fish.
It’s a Numbers Game
You may have 20 matches in one night on Tinder, but you won’t get 20 dates. A match is just the start. Only about 20% of matches will result in a conversation, even less in a date. The more you play the game, the more you will convert. If you’re looking to build your customer base, you have to play the numbers game. 1,000 people can click through to your website, but don’t expect all of them to buy your product.
It’s Not a Magic Pill
Kind hearted married friends are known to ask if you’ve given online dating a try, assuming there’s no way you could still be single if you had. Well, it’s not a magic pill and there’s no such thing. It’s important to put yourself out there, but it may not work for you. The same is true of marketing. There are a wide range of options for marketing your business and at the end of the day just because something works for a real estate agent doesn’t mean it will work for a salon or even another agent.
You Have to Work at It
Online dating can feel like a second job. Ask anyone who’s given it a serious try. Swiping left and right is time consuming. Coming up with witty conversation starters is exhausting and getting few replies is disheartening. Yeah, it’s the same with marketing your business. You can’t simply set it up and let it run. You have to monitor your ads, follow up with leads, rewrite copy and learn to accept when people don’t reply.
First Impressions Matter
We like to think we’re progressive and not shallow, but a picture of you all dolled up ready to go out will get your more likes than a mirror selfie in your workout clothes. Not all of those likes will be quality, but as we discussed above this is a game of numbers. Creating witty and eye catching collateral isn’t easy or cheap but it will get you farther than something you designed in Microsoft Word. If you need help getting your look in shape, let us know >
You Need Thick Skin
Online dating comes with it’s fair share of unwanted remarks, ignored messages and disappointing dates. It’s easy to start to feel hopeless, but don’t give up just yet. As you start marketing your business you are likely to get requests for free work, leads who completely disappear and exciting consultations with no reward. Don’t get hung up on the negatives, focus on the wins and keep on trucking.
Chemistry Can’t Be Forced
A match may look good on paper, but within the first few minutes of a date you can tell if there is chemistry or not. You can’t force a lead to like you, even when you think it would be best for them. Save your energy and let them go.
Don’t Give Up
It’s not easy, it’s not always fun, but in the end it will be worth it.
What unexpected place have you found marketing or business lessons?