You’ve likely seen the posts in your Facebook feed. Maybe you’ve found them inspiring, maybe you find them annoying. Regardless, the success of the Facebook page Humans of New York is not something to be ignored. Let’s take a look at what can be learned from the page.
Here are 3 things small business owners can learn from Humans of New York:
People Love Stories
Stories have been passed down from generation to generation. People remember stories and relate to stories. Humans of New York tells stories well. Each post tells the life story of a New Yorker in a concise, compelling way.
Anything Can Be Branded
Humans of New York is not a business, there is no logo and yet they have an easily recognizable brand. The old school notion of branding, in which everything has a logo pasted on it, is not relevant anymore. By consistently publishing honest stories and using the same style of photography, Humans of New York is easily identified in any news feed.
Communicating a clear purpose will helps people to get on board. In 2015, after featuring a story of a young man who attended a poor school in Brooklyn, Humans of New York followed up with the story of the principal. Then began a campaign to send the kids on a trip to Harvard, resulting in a crowdfunding campaign that raised $1.4 million, 140 times more than the initial goal! Humans of New York was able to create a viral campaign because they communicated a clear purpose.
What have you learned from Humans of New York? Let us know below!