Becoming a foster parent feels scary and confusing. Yet the number of kids in foster care continues to climb. Project 1.27 takes the confusion out of foster parenting and trains people to become loving, confident foster parents.
The problem was their messaging painted foster care as confusing and scary. Using their 2017 campaign as a launch pad, we reworked their messaging and created a new website, email campaign and print collateral with a clear pathway to get involved.