Overheard in offices like yours...
- We should send an email campaign!
- Remember when we sent a postcard, we should do that again.
- Our website needs an overhaul.
- Does anyone know what we say when…
- Our competitor just did this. We should do it too!
When teams aren’t on the same page with your brand’s message, the story your audience hears feels like a choose your own adventure book. The mixed messages and haphazard marketing efforts create nothing but confusion and missed opportunities.